Join us at Whiskey & Smoke on the Riverwalk in Flower Mound. Come as you are, meet, greet and network with fellow Women in Business entrepreneurs. Share products, services, needs, wants or just girl talk.
Our Business Builder Series happens on the first Thursday of each month! Learn about ways to build your business while also masterminding with other members. Do you have a topic you would like to teach? Reach out to Kristin Clark to discuss your topic.
This month's topic is: Market Research Basics for Business
Everyone needs to know how to conduct effective research, whether it's for evaluating competitors, verifying information related to your business, fact-checking potential clients, or simply conducting a general online search for personal reasons.
Unlock the potential of research for your business with this session, which serves as your guide to mastering the essentials of effective online research. We will cover advanced keyword strategies and how to utilize valuable free resources. You will learn to leverage information from sources such as Google, public library databases, and AI tools.
Discover how to make the most of these resources while also understanding their advantages and disadvantages. Additionally, we will explore the importance of thoroughly engaging with your findings, as this can inspire new approaches to information exploration.
This is beyond just "Googling it". Elevate your research game and open new doors of knowledge.
Learning Objectives:
By the end of this session, you will be able to:
- Understand Research Methods
- Discover and Understand Competitors
- Improve Online Search Techniques
- Effectively Use Generative AI Tools
Speaker Bio:
Marj Atkinson is the founder of Ask Marj the Research Sage. Marj loves the hunt! She is a versatile research professional offering various services tailored to diverse client needs. Her expertise spans market research, grant opportunity identification (for-profits and nonprofits), and meticulous fact-checking. As an academic success coach, she empowers graduate students to achieve their educational goals. Marj's unique blend of corporate and academic experience makes her a valuable asset for clients seeking thorough, reliable, and actionable research support.
